What is a key account? That’s easy. It’s any account you decide is key to you and your business. It’s doesn’t have to be a monster account that will generate millions, but of course they’re nice to have. A key account could be a single...
The pain of many people Selling would be sooo much easier if it wasn’t for one thing, people. They can be needy, worried, sceptical, emotional, impatient, unpredictable, inconsiderate, deceptive, pessimistic, confrontational, unreliable, manipulative, self-centred, a...
