Strategic Account Selling: 5 ways to produce more opportunities
By Edward Golod – Founder & CEO at Revenue Accelerators In the world of strategic account selling the average tenure of sales leaders is between just 18 to 24 months. So, as a sales leader how do you differentiate yourself? The defining difference between…
The need for relationship mapping in complex sales
Complex is complex! Why do you need relationship mapping in complex sales? We all know that B2B sales are getting tougher and one of the key reasons is the continuing growth of the number of people involved in the buying process. We’ve gone from focusing on a C…