Relationship Mapping Tool

Navigate buying committee complexity

Stakeholder, Powerbase and Relationship Mapping

Bigger buyers teams and committee-based decision making means that winning a sale is not simple. Our relationship mapping tool helps sales teams to understand who’s in the buying committee, their roles, reporting line, internal politics and what’s important to each of them. Visual clarity is so much better than memory.

Buyer Type/Influence

There are now typically 11+ people in a  buying committee from across the organisation with different roles and responsibilities. Organise them based on their buyer type and the level of influence they have in the outcome.

Buyer type and influence in the decision

Buyer profiles

We’re not just a visual account map.
We enable you to capture what’s important to each member of the buying committee, because each of them contributes to the decision.

Reporting Lines

Every organisation has a structure with reporting lines. Boxxstep enables you to build a buying committee organigram for each opportunity. 

Organisational chart

If you have multiple opportunities with the same account but different contacts in the buyer committees for each you can also create a combined organisational chart .

Boxxstep relationship mapping_child company

Politics / Dynamics

The bigger the buying committee the more difficult it is to achieve consensus, aligning everyone  is challenging. Some agree and some don’t. The more you capture the dynamics the more clarity your team will have on what needs to be done.

Business Drivers

You’ve probably heard the saying – No Problem, No Prospect. They only care about solving their business problems, so we’ve given you an easy way to capture and manage the business drivers that the buying committee are working to solve.

“Boxxstep relationship mapping tool really helps us focus on the buyer team relationships and what’s important to them. It highlighted the gaps in what and who we knew to enable us to be more successful”.

Jonathan Smith

Managing Director EMEA – Limelight Networks

SWOT and RAID analysis

For key or important deals SWOT and RAID analysis are invaluable.

Everyone has heard about SWOT (Strengths, Weaknesses, Threats and Opportunities), but RAID is equally if not more useful (Risks, Assumptions, Issues, Dependencies)

Good selling comes from good knowledge, preparation, planning and strategy.

Both SWOT and RAID will help.

Who and what do you know about the people in your prospects buying committee?

Do you want to see how Boxxstep relationship mapping tool will make it easier for you?