Win Loss Analysis

Get feedback from across the buyer committee

How does Win Loss analysis help?

<p”>Consensus-based decisions in enterprise or complex sales involve large buyer groups.
Win, lose or no-decision it’s a great opportunity to get feedback from across a wider group of contacts.

Performance Feedback

Understand what each member of the buyer group thought about your sales performance in key areas and how important it was to them.

Individual L&D

Use the feedback to develop individual learning and development improvement plans for each member of your sales team.

Improve win rates

The more you understand the buyers perspective the more you can become buyer-centric and add business value.

Track Win Loss Analysis across all opportunities to truly understand your sales effectiveness

Feedback Requests

A template of questions to garner feedback on your sales performance

  • Request feedback from individuals or everyone
  • Request based on win, lose or no decision outcomes
  • Questions on sales competencies and activities
  • Ratings for each question area
  • How important each area was to them
  • Add comments for each question
  • Build analytics on individuals, teams and company-wide

Feedback Reports

A summary of feedback submitted by members of the prospect’s buyer group


  • Track status of each feedback request
  • Send request reminders to individuals
  • Compare sales information with buyer responses
  • Downloadable PDF format
  • Set permission-based access

What’s coming soon?

Create your own question templates for Win Loss analysis
Track and analyse the feedback for individuals, team and companywide

Customise questions

Create your own Win Loss analysis feedback questions to track and measure what’s most important to your company.

Feedback analytics

Track average scores for individuals or teams across sales skills. Understand what you do well and what you need to improve.

Company feedback

Create feedback templates to understand how well you performed after you’ve won a deal, including delivery and service.
“Feedback is the breakfast of champions” – Ken Blanchard