Be more customer focused they say. Help your customers on their buying journey they say. Provide content to guide them through the decision process they say. All great advice. What an opportunity for sales teams to stand out from the crowd. And what happens? Sales...
So, you think selling is tough, do you? Well, I’ve got news for you. Buying is even tougher. The question is, what are you doing to help? Probably not a lot. And why should you? Your job is just to sell, right? This sort of mentality is part of the reason sales...
Before we look into buyer enablement lets firstly consider sales enablement. This is one of the most commonly used terms in B2B sales today as companies focus on what training, methodologies, processes, metrics, tools, information and content can be utilised to...
